True Movement
Website, branding, UX/UI, marketing and supporting visuals for burgeoning fitness company.

In 2009, True Movement came to us as a startup eager to build their brand identity and web presence.
Over the past decade and a half, we’ve had the privilege of working closely with their visionary founder and CEO, Erin Baker, building a highly collaborative relationship deeply rooted in trust. Together, we’ve shaped their online presence, crafted impactful marketing visuals, and refined their brand identity, and developed several family brands. Our partnership has been instrumental in supporting True Movement’s evolution into a prominent leader in the fitness industry.
- Branding
- Hosting
- Startup
- Support Visuals
- Drupal CMS
- Content Management
- Marketing Materials
- UX Design
- Web design
Logo Design
Multiple primary logo designs, spanning over a decade of the evolution of the business, and several business name changes, and a trademark application for the existing logo. Multiple logo designs for family of brands.
I have been working with Bake for 15 years! From a startup company needing logo design and website, all the way to a multi-studio, multi-app company, they have been able to not only evolve with us, they have been instrumental in upholding our brand integrity and shaping our digital presence within the industry. Their expertise and attention to detail is unparalleled, and it has constantly given us a competitive advantage against other brands in our industry. I would highly recommend Bake to anyone other than a competitor of ours!
Erin Baker
, Founder, CEO